Hey everyone

Apologies for the length of time between Part 5 and 6. I've been busy working on a new info product that I'll be releasing as a Warrior Special Offer or WSO.

If you've never heard of this, then head over to the Warrior Forum where you will be able to check out new product releases at hugely reduced prices. This is a great place to release your own product and get valuable feedback and testimonies from fellow warriors. But BE WARNED they don't take crappy products kindly and you will probably be told via feedback if they think your product stinks, so make sure you take your time and over deliver on quality.

If you would like to review the reports when they're finished and leave feeback or a testimonial then please let me know and I will include your name and url once I've written the testimonies so giving you free traffic to your website and products when they get posted on the Warrior Forum.

OK on with Part Six…and then Part Seven at the end.

Online Lessons and Courses

Online education is another growing trend. People are busy, and despite technological advances, we’re just getting busier. That means turning to the internet to learn. Now you don’t have to offer a degree to offer value. You can teach a lot online. We’ve already discussed teleseminars and workshops.

You can deliver lessons and an online course via autoresponder, forum or a combination of both. This can be a freebie product or a high end product.

Some experts charge thousands of dollars for access to their limited availability courses. You can use online lessons and courses to increase credibility and authority, to provide value and to boost profits.

I love this because I don't have to waste time or money travelling in order to gain the information. On the flip side, I feel that you need to go to seminars and workshops in order to meet new people and network. After all you never know who has a million dollar idea simmering just waiting for the right person to come along.

If you charged something like $97 per month for a six month course and you had 150 people on your course, that's over $87,000 for six months work – not bad especially if you're doing an hour a week for the seminar. Of course for that price, you should be wanting to include videos, a nice membership site, replays of the webinars for anyone who missed them, maybe some guest speakers etc. – anything to over deliver on the quality of information. Plus a huge bonus is that you will be talked about on the internet and that will encourage new prospects to join future coaching programs.

Pros

• Offers tremendous value to prospect, positioning you well in your industry
  
• Opens your business up to loyal customers and lifelong relationships
  
• Boosts credibility and authority
  
• Can be a high level, pricey, product in your sales funnel
  

Cons

• Takes a commitment to creating top notch products and the commitment to creating valuable content. Takes the same degree of time and energy as writing a book and remeber this has to cover the set period of time i.e. six weeks, three months etc.

Blueprints, Mindmaps, Templates & Other Downloads

There are countless smaller information products you can offer to provide value to your audience. The pros for these types of downloads are that they’re easy and accessible for your audience, they provide immediate value and they’re easy for you to create. They boost traffic and exposure.

 However, because templates, checklists and mindmaps don’t offer a ton of cash per purchase, they’re often single page products; however they don’t cost much, if anything to create, so it’s 100% profit.

 When it comes to creating information products the sky is the limit. Focus on solving your prospect’s problems first. How can you offer value? Then focus on the best format to meet their needs.  

To your continuing success

Doug